Thursday, February 14, 2008

Ch1 Notes

Define Ecommerce

- started in 1995

- digital means to have some sort of transaction involving two organizations or an organization and a person

- current trend - new business models based on social technologies and user-generated content

- continued conflict over copyrights, content regulation, taxation, privacy, fraud, etc.

- definition – digitally enabled commercial transactions between and among organizations and individuals

e-business – digital transaction and processes WITHIN a firm, involving systems under firm’s control

ubiquitous – seemingly everywhere

global reach – can reach everyone in the world

universal standards – everything does the same everywhere

information richness – don’t have to sacrifice anything in getting your word out

interactive

information density

personalization / customization

social technology

types of ecommerce

b2c – business to consumer

b2b – business to business – trillions of dollars

c2c – consumer to consumer

p2p – peer to peer

m-commerce – mobile commerce

limits on growth of b2b ecommerce

- expensive technology

- complex software interface

- sophisticated skill set

- persistent cultural attraction of physical markets and traditional shopping experiences

- persistent global inequality limiting access to telephones and computers

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