- started in 1995
- digital means to have some sort of transaction involving two organizations or an organization and a person
- current trend - new business models based on social technologies and user-generated content
- continued conflict over copyrights, content regulation, taxation, privacy, fraud, etc.
- definition – digitally enabled commercial transactions between and among organizations and individuals
e-business – digital transaction and processes WITHIN a firm, involving systems under firm’s control
ubiquitous – seemingly everywhere
global reach – can reach everyone in the world
universal standards – everything does the same everywhere
information richness – don’t have to sacrifice anything in getting your word out
interactive
information density
personalization / customization
social technology
types of ecommerce
b2c – business to consumer
b2b – business to business – trillions of dollars
c2c – consumer to consumer
p2p – peer to peer
m-commerce – mobile commerce
limits on growth of b2b ecommerce
- expensive technology
- complex software interface
- sophisticated skill set
- persistent cultural attraction of physical markets and traditional shopping experiences
- persistent global inequality limiting access to telephones and computers
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